TwitterTwitter allows companies to promote their products
in short messages known as tweets limited to 280 characters which appear on
followers' Home timelines. Tweets can contain text, Hashtag, photo, video,
Animated GIF, Emoji, or links to the product's website and other social media
profiles, etc. Twitter is also used by companies to provide customer
service. Some companies make support available 24/7 and
answer promptly, thus improving brand loyalty and appreciation.
FacebookFacebook
pages are far more detailed than Twitter accounts. They allow a product to
provide videos, photos, and longer descriptions, and testimonials as other
followers can comment on the product pages for others to see. Facebook can link
back to the product's Twitter page as well as send out event reminders. As of
May 2015,LinkedInLinkedIn, a professional
business-related networking site, allows companies to create professional
profiles for themselves as well as their business to network and meet others. Through
the use of widgets, members can promote their various social networking
activities, such as Twitter stream or blog entries of their product pages, onto
their LinkedIn profile page. LinkedIn provides its members the opportunity
to generate sales leads and business partners. Members can use
"Company Pages" similar to Facebook pages to create an area that will
allow business owners to promote their products or services and be able to
interact with their customers. Due to spread of spam mail sent to job
seeker, leading companies prefer to use LinkedIn for employee's recruitment
instead using different a job portal. Additionally, companies have voiced a
preference for the amount of information that can be gleaned from a LinkedIn
profile, versus a limited email.
Whatsapp
WhatsApp was founded by Jan Koum and Brian
Acton.WhatsApp joined Facebook in 2014, but
continues to operate as a separate app with a laser focus on building a
messaging service that works fast and reliably anywhere in the world.WhatsApp
started as an alternative to SMS. Whatsapp now supports sending and receiving a
variety of media including text, photos, videos, documents, and location, as
well as voice calls. Whatsapp messages and calls are secured with end-to-end
encryption, meaning that no third party including WhatsApp can read or listen
to them. Whatsapp has a customer base of 1 billion
people in
YelpYelp consists of a
comprehensive online index of business profiles. Businesses are searchable by
location, similar to Yellow Pages. The website is operational in seven
different countries, including the United States and Canada. Business account
holders are allowed to create, share, and edit business profiles. They may post
information such as the business location, contact information, pictures, and
service information. The website further allows individuals to write, post
reviews about businesses, and rate them on a five-point scale. Messaging and
talk features are further made available for general members of the website,
serving to guide thoughts and opinions. InstagramIn May 2014, Instagram had over 200 million
users. The user engagement rate of Instagram was 15 times
higher than of Facebook and 25 times higher
than that of Twitter. According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's
Stern School of Business, latest studies estimate that 93% of
prestige brands have an active presence on Instagram and include it in their
marketing mix. When it comes to brands and businesses, Instagram's goal is
to help companies to reach their respective audiences through captivating
imagery in a rich, visual environment. Moreover, Instagram provides a
platform where user and company can communicate publicly and directly, making
itself an ideal platform for companies to connect with their current and
potential customers.
